NEWS RELEASE
Contact:  O’Bayley Communications – Tim O’Bayley 760/778-3525 • tim@obayley.net
Chelsea Lane – Jeffrey Bernstein 760/354-9154 • jeffrey@chelsealane.com

Chelsea Lane Bodywear & Destination PSP to be Merchandise Sponsors of Splash House Weekend

Swim and Underwear Retailer to Provide Models and Giveaways

           
PALM SPRINGS – July 30, 2013: Chelsea Lane Bodywear & Destination PSP are  proud to participate in Splash House, the inaugural ‘Palm Springs Pool + Music Weekend’ taking place August 10 & 11, 2013.

Splash House is a two-day progressive pool party featuring more than 30 musical artists at three hotels in Palm Springs: The Saguaro, The Curve, and Caliente Tropics. At the event, Chelsea Lane Bodywear will provide live models and approximately $2,500 of swimwear and apparel to be given away throughout the weekend.

“If you enjoyed watching dancers model designer swimwear fashions at Desert AIDS Project’s recent Mid Summer Dance Party at the Ace Hotel, then you’ll love what we have in store for the upcoming Splash House weekend,” says Jeffrey Bernstein, co-owner of Chelsea Lane Bodywear.

In addition to supplying models and giveaways, Chelsea Lane, and its sister company Destination PSP – an official merchandise designer for Modernism Week, Palm Springs International Film Festival and others – will offer swimwear, apparel, and iconic Palm Springs merchandise for sale at The Saguaro Hotel, one of the three Splash House venues.

Tyler McLean –  lead organizer of Splash House – said of the arrangement: "We're thrilled to have both Chelsea Lane and Destination PSP as merchandise sponsors at our inaugural Splash House.  Chelsea Lane, with their array of brand name swim-wear lines is a great partner, and Destination PSP represents the new modern vibe of Palm Springs and is also a perfect fit for this event."

Chelsea Lane (www.ChelseaLane.com) specializes in brand name swim and underwear for men and women. Destination PSP (www.DestinationPSP.com) offers high-quality collections of apparel, accessories and gift items. All merchandise is currently available on-line and at Raymond | Lawrence, the popular retail incubator in the heart of the Palm Springs Uptown Design District. For more information, please “Like” the Chelsea Lane page on Facebook or call 760-278-1278.